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Removal-first reputation management

Online reputation management services that remove, not bury

Our online reputation management services remove the harmful items themselves — fake or defamatory reviews, unlawful posts and videos, impersonation accounts and search results that qualify for de-indexing — through platform policies, GDPR, DMCA and defamation notices, and Google's removal policies. There's no retainer or monthly fee: each item has a published price from $350 and its own timeframe, from 48–72 hours for a review, and you pay only when it's removed.

Nothing is sent until you continue. Free and confidential.

No link to hand? Start this removal How it works

Priced per removal, from $350
ETA · Per item — see each service
Pay on success

Scope

What we can — and can’t — remove

We remove

  • Fake, defamatory or policy-breaking reviews on Google, Trustpilot and Tripadvisor
  • Unlawful or policy-breaking posts about your business on Facebook, Instagram, X and Reddit
  • YouTube and TikTok videos that infringe your rights or break platform rules
  • Accounts impersonating your brand, founders or staff
  • Search results that qualify for de-indexing under GDPR or Google's removal policies
  • Phishing, clone and fraud sites using your brand to deceive people
  • Copies of your content, photos or text republished without permission

We won’t remove

  • Lawful, accurate journalism and public-interest reporting about your business.
  • Genuine negative reviews and honest criticism, including from former customers and employees.
  • Suppression content, fake positive reviews, review gating or anything else that games a platform.
  • Content about competitors, critics or journalists. We act only on content about you that is itself unlawful or breaks platform rules.
  • Items with no legal ground. If one needs a court order, we tell you up front.

How it works

How we get it removed

  1. Send us everything that's hurting you

    Send the links: reviews, posts, videos, search results, accounts, websites. We assess each one separately and tell you which have a real policy or legal ground for removal, and which don't.

  2. You get an itemised plan

    Each removable item comes with its route (platform policy, GDPR, DMCA, defamation or Google's removal policies), its published price and its timeframe. You choose what to go ahead with. Nothing is bundled.

  3. We file and escalate item by item

    Each removal goes through the right channel: platform reports and legal teams, formal notices, search-engine removal requests, or host and registrar abuse teams. When the first answer is no, we escalate.

  4. You pay per item, on success

    Every item is billed on its own, with no bundle and no monthly fee. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.

Legal grounds

The routes we file under

Platform policy

Community Guidelines & Terms

Every major platform prohibits harassment, impersonation, privacy violations, non-consensual imagery and fake engagement — and runs formal legal and privacy request channels beyond the public report button.

In the glossary →
GDPR Art. 17

Right to erasure

People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.

Regulation (EU) 2016/679, Art. 17 ↗
Defamation law

False statements of fact

False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.

In the glossary →
DMCA §512

Copyright notice-and-takedown

US hosts and platforms keep their safe harbour only if they expeditiously remove material identified in a valid notice from the copyright owner or an authorised agent.

17 U.S.C. §512(c) ↗
Google removal policies

Search removal requests

Google removes certain results from Search on request: doxxing content and personal contact details, non-consensual intimate imagery, results from sites with exploitative removal practices, and content subject to valid legal requests.

Google Search Help — removal policies ↗

Already reported it?

The platform said no, or an agency said 'we can only bury it'

Many reputation problems reach us after a failed attempt: a review flag that came back 'no violation', a report button that went nowhere, or a proposal to publish content until the bad result slips to page two. A first refusal from a moderation queue isn't a legal decision. We escalate through the channels behind the button: appeals with better evidence, formal notices under defamation law, GDPR or the DMCA, and Google's own removal policies for search results. If an item can only come down with a court order, we tell you up front. If it can't come down at all, we tell you that too.

Removal, suppression or a retainer: what you're actually paying for

Online reputation management services generally sell one of three things. Monitoring software tracks reviews and mentions and helps you reply. Suppression programmes publish new profiles, articles and pages to push negative results further down Google. Retainers bundle both into a monthly fee, usually for months at a time. None of them removes the content that's doing the damage.

Suppression has a place when nothing can lawfully be removed. But the original stays online, it can climb back whenever rankings shift, and search features and AI assistants can still surface it. We work the other way round: remove what has a legal ground first, then tell you honestly what's left and what your options are.

  • Monitoring software: alerts and reply tools, no removals
  • Suppression or retainer: billed monthly whether or not anything comes down
  • Removal-first (our model): priced per item, billed only when that item is removed

Online reputation management cost, item by item

Retainer-based reputation management is billed by the month, whatever the outcome. We publish a price for each type of removal and bill each one only when it's done, so the cost of a clean-up is the sum of what is actually removed. These are our published prices and working timeframes:

  • Google, Trustpilot or Tripadvisor review: $350 each, 48–72 hours
  • Facebook, Instagram, X or Reddit post: $1,700 each, 48–72 hours
  • YouTube video: $3,700, 42–72 hours. TikTok video: $3,700, 24–72 hours
  • Impersonation or fake account: $7,700 per account, 5–10 days
  • Search result de-indexing: $1,500 per URL, about 30 days
  • Unlawful website takedown: from $3,000 per site, quoted after assessment
  • Copyright (DMCA) takedowns: quoted by scope

When we'll tell you not to hire us

If the content is a fair and accurate news report, an honest review or criticism you disagree with, there is no lawful ground to remove it, and we won't pretend otherwise. A measured public reply, a correction request to the publisher, or simply time is often the better answer.

If the problem is your own listings being wrong or out of date, you can fix those yourself in each platform's business dashboard. And if only a court order can get something removed, we tell you before you commit, because that changes the cost and the timeline. We're not a law firm, so court action would mean instructing a lawyer.

Proof, not promises

What you receive

  • An itemised assessment: route, price and timeframe for every link you send.
  • Success defined per item: the content is gone, or the URL is de-indexed for search jobs.
  • A copy of every report and legal notice filed in your name.
  • Dated before-and-after evidence for each removed item.

You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.

Case files

Related operations

Questions

Frequently asked

How much does online reputation management cost?

With retainer agencies, it's usually a monthly fee for as long as the programme runs. With us there's no monthly fee: each removal has a published price, from $350 for a review to $1,500 per search result and $7,700 for an impersonation account. You pay only for items that are actually removed.

Do online reputation management services work?

It depends on what they do. Suppression can push a result down but leaves it online, and monitoring tools help you respond but remove nothing. Removal works when the content breaks a platform's rules or the law, which is why we assess every item first and tell you plainly which ones qualify.

What's the difference between removing and suppressing negative results?

Removal takes the content down at the source, or takes the URL out of search results through a de-indexing request. Suppression leaves it in place and tries to outrank it with new content. A removed item is gone from that address; a suppressed one is still there for anyone who scrolls, and can climb back after a ranking change.

Can you remove a negative news article about my business?

Only where there's a legal ground: a false statement of fact, a GDPR claim where the story names you or a colleague personally, or a breach of a search engine's removal policies. Accurate, lawful journalism stays. For old or inaccurate stories, de-indexing the URL from search results is often the realistic route, and we tell you if that's the case.

Do you work on a retainer or a monthly contract?

No. There's no retainer, no monthly fee and no minimum term. You send the items, we quote each one, and each is billed only when it's removed; if we can't remove it, you don't pay and any deposit is refunded in full.

Is online reputation management legal?

Removing content through platform reports, legal notices and search-engine requests is lawful; those channels exist for exactly this purpose. Fake reviews, paid fake engagement and threats against honest critics are not, and in the US the FTC's consumer-review rule prohibits them. We don't do any of it.

Related removals

You might also need

Check a link

Nothing is sent until you continue. Free and confidential.

Free, confidential assessment

Tell us what needs to go.

Send the link. We confirm the legal ground and the price before you commit to anything.

Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.