Send us the link. We confirm the legal ground before you commit to anything.
Start a free assessmentReview removal · Trustpilot
We remove Trustpilot reviews that break Trustpilot's guidelines or the law — fake reviews, reviews exposing personal data, defamatory claims — by flagging them with evidence and, where the content is illegal, an EU Digital Services Act notice. Trustpilot itself never sells removals; we charge $350 per review, usually within 48–72 hours, and only when it's removed: if we can't remove it, you don't pay and any deposit is refunded in full.
No link to hand? Start this removal How it works
Scope
How it works
Share the link. We only remove Trustpilot reviews that break Trustpilot's guidelines or the law, so we check that first — and if there's no ground, we say so before you commit.
We search your order, booking, support and payment records for the reviewer and the events they describe, check whether the complaint is really about an impostor site using your name, and pick the one guideline or legal ground the review breaches.
We report the review through Trustpilot's flagging process with that evidence. If the content is illegal — defamatory, or unlawfully exposing personal data — we also send a notice under the EU Digital Services Act, which obliges Trustpilot to handle it diligently and tell you its decision.
Success means the review no longer appears on your Trustpilot page. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
Every major platform prohibits harassment, impersonation, privacy violations, non-consensual imagery and fake engagement — and runs formal legal and privacy request channels beyond the public report button.
In the glossary →Since October 2024 the US Federal Trade Commission rule on consumer reviews bans fake reviews, including reviews by people who never used the business.
16 CFR Part 465 ↗False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.
In the glossary →Hosting services operating in the EU must offer a way to report illegal content, process each notice diligently and explain their decision — including when they refuse.
Regulation (EU) 2022/2065, Art. 16 ↗Already reported it?
First, find out why. A flag can fail because the reviewer showed some proof of a real experience; then the question becomes whether what they wrote is true. If it states false facts or unlawfully exposes personal data, a notice under the Digital Services Act asks Trustpilot, which is based in Denmark, to assess it as possibly illegal content and tell you its decision. You can contest that decision through its internal complaint system or a certified out-of-court dispute body. A formal defamation notice adds a second legal ground. If only a court order would work, we tell you up front.
Trustpilot is an open platform. Any business can be reviewed, you can't simply delete your company's page, and Trustpilot says plainly that businesses cannot pay to have reviews removed. A paid Trustpilot plan doesn't change that. What a business can do is flag a review that breaks Trustpilot's guidelines, and send a legal notice when the content is unlawful.
That's the only thing we do. We don't buy removals, flood reviews with reports or post counter-reviews. We prepare the report Trustpilot needs in order to decide in your favour, and where there's no ground for one, we tell you.
Trustpilot's guidelines turn on whether a review reflects a genuine experience and stays within its content rules. When a business reports a review as not based on a genuine experience, Trustpilot can ask the reviewer for proof, such as an order confirmation, an email or an invoice. A reviewer who never dealt with you is unlikely to have any, and the review can then come down.
That makes your records the strongest evidence. Before you flag, search for the reviewer's name, email and the dates they mention across your order, CRM and support systems, and note exactly what you searched. If the complaint describes a website, phone number or account that isn't yours, it may be about someone impersonating your brand. Evidence of the clone matters, and the clone itself may be removable through its host.
Trustpilot's EU service is covered by the Digital Services Act. Under it, hosting services must give anyone a way to report illegal content, handle each notice diligently, and tell the person who reported it what they decided and how to challenge that decision. A guideline flag and a DSA notice are different tools: the first asks whether a review breaks Trustpilot's rules, the second whether it breaks the law.
A DSA notice fits when a review is defamatory or unlawfully exposes personal data under EU or member-state law. It has to explain precisely why the content is illegal and where it appears. It is not a way to remove honest criticism, and we don't use it as one.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Questions
No. Trustpilot doesn't sell removals, and no plan or partnership buys one. What you pay us for is preparing and filing a report or legal notice on a review that genuinely breaks Trustpilot's guidelines or the law. Trustpilot still makes the decision.
Not directly. A business can reply publicly and flag a review for breaching Trustpilot's guidelines, and Trustpilot decides whether it comes down. Only the reviewer can edit or delete their own review.
Yes, that's the clearest ground there is. Flag it as not based on a genuine experience and be ready to show you searched your records and found no order, booking or contact. Trustpilot can then ask the reviewer for proof, and a reviewer with none is unlikely to keep the review up.
Flag the review from your Trustpilot business account and choose the reason that matches, usually that it isn't based on a genuine experience. Pick one accurate reason rather than several, and keep the explanation factual: what you searched, and why the review can't describe a real customer.
It can, when the review is unlawful rather than simply negative. A false statement of fact, such as an accusation of fraud with no basis, can be reported as illegal content, including through a DSA notice in the EU. Opinions like 'terrible service' aren't defamatory, however damaging they feel.
Generally, no. Trustpilot is an open platform, so a business page can exist whether or not you use it. What you control is how you respond, which reviews you flag for breaking the rules, and whether you invite all your genuine customers to share their experience.
Related removals
Free, confidential assessment
Send the link. We confirm the legal ground and the price before you commit to anything.
Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.