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Start a free assessmentGDPR Art. 17 · EU, EEA & UK
We use the right to be forgotten under GDPR Article 17 to get search results about you delisted from Google and Bing when the information is inaccurate, outdated or no longer relevant, for people in the EU, EEA and UK. We build each request around the public-interest balancing test, file it and escalate refusals. $1,500 per URL, about 30 days, and you pay only when it's removed.
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Scope
How it works
Send us the URLs and the searches that show them. We test each one against the right to be forgotten criteria: your link to the EU, EEA or UK, your role in public life, how old and accurate the information is, and how sensitive. If there is no real ground, we tell you before you commit.
Search engines weigh your privacy against the public's interest in the information. We write the request to that test: what has changed since publication, why the result misleads today, and evidence such as an acquittal, a spent conviction or a corrected record.
We file through each search engine's own European privacy request process, one URL at a time, and answer any follow-up questions. Google and Bing decide separately, so a refusal from one does not settle the outcome with the other.
If a search engine refuses, we answer its stated reasons with a revised request and, where the case is strong, prepare a complaint to the data protection authority. Regulator complaints take longer than 30 days, and we tell you before that stage begins.
We check that the result no longer appears for searches on your name in the countries covered. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.
Regulation (EU) 2016/679, Art. 17 ↗Already reported it?
A refusal is a decision with reasons, and reasons can be answered. Refusals typically say the information is still in the public interest. We reply with what changes that picture: evidence the facts changed, how long ago it happened, why it misleads today. We file separately with Bing, and where a refusal looks wrong, prepare a complaint to your data protection authority, such as the ICO in the UK or the regulator in your EU country. Since a 2022 EU Court of Justice ruling, if you can show the information is manifestly inaccurate, the search engine must delist it without you first winning a case against the publisher. If only a court can settle it, we tell you up front.
The right to be forgotten comes from the EU Court of Justice's 2014 Google Spain ruling and is now part of Article 17 of the GDPR, and of UK GDPR. It lets you ask a search engine to stop showing a page for searches on your name. The page itself stays online. What changes is whether someone typing your name finds it.
It is not automatic. The search engine weighs your privacy against the public's interest in the information, using criteria European data protection regulators have published. A strong request speaks to each of them, with evidence, instead of simply saying the page is unwanted.
A successful request removes the URL from results for searches on your name across the search engine's European services. A 2019 EU court ruling confirmed that this does not have to apply worldwide, and the page can still appear for searches that don't include your name. For most people that is what matters, because the harm comes from what appears when someone searches for them.
If you need the page itself gone, that is a separate request to the publisher or website, which Article 17 can also support. Publishers can rely on press-freedom exemptions that search engines can't, so the two requests often succeed or fail on different facts. We tell you which route fits each URL, and what you are paying for.
There is no general right to be forgotten in the United States, and Google applies European delisting only to people with a real connection to Europe. If you have none, a GDPR request is unlikely to succeed and we won't sell you one.
Other routes can still work. Google's own policies cover exposed contact details and doxxing, results from sites that charge for removal, and non-consensual intimate images, and false statements of fact can be removed on a defamation notice. Our Google removal and news article pages explain those routes.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Questions
Google runs its own European privacy request form, where you list each URL, the name searches that show it, and why it should be delisted. You can file it yourself for free. What decides the outcome is the reasoning: a request that addresses the balancing test with evidence stands a better chance than one that only says the page is unwanted. We draft, file and follow up that reasoning for you.
Under the GDPR, an organisation must respond within one month, which can be extended by two further months for complex requests. Our published estimate is about 30 days per URL for the search engine's decision. If a refusal goes to a data protection authority, that stage can take months, and we tell you before it starts.
No. There is no federal right to be forgotten in the US, and European delisting covers people connected to Europe on the search engine's European services. US residents can still use Google's personal-information policies, the policy against sites that charge for removal, and defamation notices for false statements.
They are the same right. 'Right to erasure' is the legal name in Article 17 of the GDPR, and 'right to be forgotten' is the popular name, most often used for asking a search engine to delist a result. Against a website or company holding your data, the same article lets you ask for the data itself to be deleted.
It can be, case by case. In NT1 and NT2 v Google (2018), the High Court ordered Google to delist articles about one man's spent conviction because he had rehabilitated and the information no longer served the public, while the other man's claim failed. The nature of the offence, how long ago it was and your current role decide the outcome.
No. Google does not accept payment to remove results, and nobody can buy a removal from Google. What we charge for is preparing, filing and escalating the legal request, and you pay only if the result is removed.
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Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.