Send us the link. We confirm the legal ground before you commit to anything.
Start a free assessmentSearch · De-indexing
We remove from Google search results the pages a legal ground covers — outdated or excessive personal data under GDPR, your contact details or ID numbers, copies of your work, and defamatory pages — using Google's own removal and legal requests. De-indexing hides the URL from search; the page stays online unless the source is removed too. $1,500 per URL, about 30 days; you pay only when it's removed, and any deposit is refunded in full if we can't.
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Scope
How it works
We remove from Google search results one URL at a time, so send each URL and the searches where it appears — usually your name, or your name plus a town or employer. We tell you which ground fits each one, or that none does, before you commit.
A GDPR delisting, a personal-information request, a copyright notice and a defamation request each have their own form, test and evidence. We file the one each URL meets — and if the source itself can be removed, we tell you.
Google can ask for more information, or refuse. We reply with evidence, re-file on a better-fitting ground, and take refused EU and UK privacy requests to the data protection authority. If a court order is needed, we say so first.
Success means the URL no longer appears for the searches it affected — you can check it yourself. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.
Regulation (EU) 2016/679, Art. 17 ↗Google removes certain results from Search on request: doxxing content and personal contact details, non-consensual intimate imagery, results from sites with exploitative removal practices, and content subject to valid legal requests.
Google Search Help — removal policies ↗US hosts and platforms keep their safe harbour only if they expeditiously remove material identified in a valid notice from the copyright owner or an authorised agent.
17 U.S.C. §512(c) ↗False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.
In the glossary →Already reported it?
A refusal is not necessarily the end. Google decides privacy delistings by weighing your rights against the public interest, so a new fact — time passing, a dropped charge, an error you can prove, a role you've left — can change the outcome of a fresh request. A refused GDPR delisting can be taken to the data protection authority where you live, such as the ICO in the UK, or to court. A different route may fit better: contact details fall under Google's personal information policy, copies of your work under copyright. And if the publisher removes or corrects the page, Google's outdated-content tool clears the stale result.
De-indexing, also called delisting, removes a URL from search results. The page itself stays on the website: anyone with the link, or who browses the site, can still read it. Source removal deletes or edits the page at the publisher or host, and search engines then drop it on their own.
Which one you need depends on where the harm happens. If people find the page by searching your name, de-indexing solves most of the problem, sometimes on grounds a publisher would never accept. If the page is shared directly, sits on a site your clients or employer read, or would simply move to a new address, you need the source removed — see our article, mugshot and post removal services.
Google doesn't remove results because they're unflattering. It removes them when a specific policy or law applies, and each has its own test and evidence.
Under European privacy law, Google has to balance your rights against the public's interest in finding the information. It looks at whether the information is accurate, how old it is, whether it relates to a public role or professional conduct, and whether it concerns a crime and how serious it was. A minor conviction that is long spent and a current fraud investigation into a company director are judged very differently.
That's why evidence matters more than wording. A strong request shows what has changed since publication, why the result is now misleading or excessive, and what it is costing you. If there is no ground — accurate, recent reporting on your public role, for example — we say so instead of filing a request that will fail.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Case files
Questions
Google doesn't commit to a fixed time, and it varies by route and by how much Google asks for. Our published estimate is about 30 days per URL, including follow-up questions. A refusal and appeal take longer, and we tell you at the start if that's likely.
No. Google doesn't sell removals, and its request processes are free for anyone to use. What you pay us for is the work around them: choosing the right ground, building the evidence, replying to Google and appealing a refusal — and only if the URL is removed.
No. De-indexing removes the URL from search results; the page stays on its website and anyone with the link can still open it. If you need the page itself gone, that's source removal, and we tell you whether your case qualifies.
A de-indexed URL normally stays out of the results it was removed from. But if the same content is republished at a new address, that is a new URL needing its own request, and a delisting can be reassessed if circumstances change. We confirm the result before you pay.
Not a general one, so US residents can't use a GDPR delisting request. Google's own policies still apply to everyone: contact details, ID numbers, doxxing, non-consensual explicit images and sites with exploitative removal practices. Copyright notices and court orders are further routes.
One URL, from assessment to confirmed removal from the searches it affected: the choice of route, the evidence, the filing, Google's follow-up questions and an appeal if one is worth making. If the same content sits on several URLs, we tell you how many requests are needed before you commit. You pay only when it's removed.
Related removals
Free, confidential assessment
Send the link. We confirm the legal ground and the price before you commit to anything.
Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.