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Start a free assessmentReview removal · Tripadvisor
We remove Tripadvisor reviews that break Tripadvisor's guidelines or the law — reviews from people who never stayed or dined, competitors, former staff, guests using a review as leverage, and false factual claims — by reporting them with your booking evidence and, where needed, a legal notice. It costs $350 per review, usually within 48–72 hours, and you pay only when it's removed: if we can't remove it, you don't pay and any deposit is refunded in full.
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Scope
How it works
Share the link and any stay or booking dates mentioned. We only remove Tripadvisor reviews that break Tripadvisor's guidelines or the law, so we check that first and tell you straight away if there's no ground.
We check the reviewer against your reservation or property-management system, card payments, booking-site reservations and any messages, and note everything that conflicts with the review: dates, room types, menu items, even the property itself.
We report the review through Tripadvisor's owner tools with that evidence. If it is unlawful, for example defamatory, we add a legal notice; for Tripadvisor's EU service, a Digital Services Act notice requires a decision you can challenge.
Success means the review no longer appears on your Tripadvisor listing. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
Every major platform prohibits harassment, impersonation, privacy violations, non-consensual imagery and fake engagement — and runs formal legal and privacy request channels beyond the public report button.
In the glossary →Since October 2024 the US Federal Trade Commission rule on consumer reviews bans fake reviews, including reviews by people who never used the business.
16 CFR Part 465 ↗False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.
In the glossary →Hosting services operating in the EU must offer a way to report illegal content, process each notice diligently and explain their decision — including when they refuse.
Regulation (EU) 2022/2065, Art. 16 ↗Already reported it?
Tripadvisor's moderators decide on what the report shows them, so a second report only works if it adds something new: booking-system extracts, payment records, proof the reviewer stayed at another property, or messages linking a refund demand to a threat. If the review makes false statements of fact, a defamation notice puts the question on a legal footing. For Tripadvisor's EU service, a Digital Services Act notice obliges it to tell you its decision, which you can challenge through its complaint system or a certified out-of-court dispute body. If only a court order would work, we tell you up front.
Tripadvisor's guidelines centre on first-hand experience: a review has to describe a real visit by the person writing it, at the place it is posted on. That's where many removable hotel and restaurant reviews fall down. The reviewer never stayed, is describing a different property, or has a reason to hurt you, such as running a competing business or having left your staff on bad terms.
Tripadvisor also prohibits using the threat of a bad review to extract refunds, upgrades or freebies. If a guest makes that threat, keep the messages or write down exactly what was said and when, and report it to Tripadvisor, ideally before any review appears. A review that follows a documented threat is far easier to challenge than one where the threat was only spoken at the front desk.
A guest you charged for damage, refused a late refund or asked to leave is still a guest. If they describe that experience, even angrily and one-sidedly, the review is generally genuine and no honest service can remove it. What changes the picture is a false factual claim: inventing bed bugs, food poisoning or a theft. Those statements can be checked, and if your records show they're untrue, defamation may apply.
If you're unsure, split the review into opinions and facts. Opinions such as 'rude', 'dirty' or 'not worth the money' stay. Specific facts you can disprove with booking records, inspection reports, maintenance logs or timestamps are where a removal case starts. In the US, a review from someone who never stayed is also a fake review under the FTC's consumer-review rule, which strengthens the case.
A calm management response costs nothing and is read by future guests. Thank them, address the substance in a sentence or two, and invite them to contact you directly. Don't publish booking details, names or anything from the guest's file; in the EU and UK that can breach data-protection law and hand the reviewer a fresh complaint.
Don't argue the facts in detail in public either. Anything you may later need for a removal case belongs in the report, where Tripadvisor's moderators can weigh it, not in a reply that turns one bad review into a public argument.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Questions
No. Hotels, restaurants and attractions can't delete reviews from their own listing. They can post a management response and report a review that breaks Tripadvisor's guidelines, and Tripadvisor decides. Only the reviewer can remove their own review.
Yes, when you can show it's false or isn't first-hand. A review from someone with no booking, or one describing a stay at another property, breaks Tripadvisor's guidelines. A review that invents a fact, such as an infestation, an illness or a theft, and that your records contradict can also be challenged as defamatory.
Don't give in, and don't argue. Keep the messages or write down exactly what was said and when, then report the threat to Tripadvisor through your owner account. If the review is posted afterwards, that record is the strongest evidence you can have, and we build the report around it.
We work to a 48–72 hour turnaround once a report or notice is filed. Tripadvisor's own review can take longer, especially on a second report, and anything needing a court order takes considerably longer. We tell you which applies before you commit.
Yes. A short, polite response won't stop a removal and reassures future guests. Keep it general, don't share the guest's details and don't contradict them point by point; save the evidence for the report, where it counts.
$350 per review, flat. You pay only when it's removed — if we can't remove it, you don't pay and any deposit is refunded in full. If several reviews appeared in a sudden, coordinated burst, we assess them together and quote only the ones with a real ground.
Related removals
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Send the link. We confirm the legal ground and the price before you commit to anything.
Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.