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Start a free assessmentReview removal · Google
We remove Google reviews that break Google's policies or the law — fake reviews, reviews from people who were never customers, conflicts of interest and defamatory claims — by reporting them through Google's own channels with the evidence Google needs. It costs $350 per review, usually within 48–72 hours, and you pay only when it's removed: if we can't remove it, you don't pay and any deposit is refunded in full.
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Scope
How it works
Paste the link. We only remove Google reviews that have a real ground under Google's content policies or the law. We check that first, and if there isn't one, we tell you plainly before you commit to anything.
We check the reviewer against your booking, order and customer records, look at their public review history and timing, and pick the one policy category or legal ground that fits best. A flag filed under the wrong category is easy for Google to dismiss.
Policy breaches go through Google Business Profile reporting and its review management tool. False statements of fact go through Google's legal removal process. Where a review identifies a person in the EU or UK, a GDPR erasure request can apply too.
Success means the review no longer appears on your Business Profile. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
Every major platform prohibits harassment, impersonation, privacy violations, non-consensual imagery and fake engagement — and runs formal legal and privacy request channels beyond the public report button.
In the glossary →Since October 2024 the US Federal Trade Commission rule on consumer reviews bans fake reviews, including reviews by people who never used the business.
16 CFR Part 465 ↗False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.
In the glossary →People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.
Regulation (EU) 2016/679, Art. 17 ↗Already reported it?
A rejected flag isn't the end. Google lets you appeal a decision through its review management tool, but appeals are limited, so the appeal should carry new evidence and the correct policy category, not repeat the first report. If the review states something false about you or your business, a legal removal request goes through Google's legal process, which is judged against the law rather than the content policy. If it identifies a person in the EU or UK, GDPR erasure rights add a separate ground. Some defamation cases need a court order, especially in the US, where platforms are largely shielded from liability for user posts. If yours does, we tell you up front.
Google doesn't remove reviews because they're negative, unfair or bad for business. It removes reviews that break its policies for user-contributed content on Maps, or that are unlawful. The test is the content, not the star rating: a one-star review describing a real visit stays, while a polite review from someone who never set foot in your business can go.
The line that matters most is between opinion and false fact. 'The food was cold and the staff were rude' is an opinion about a real experience. 'They stole money from my account' or 'they failed a health inspection', when untrue, is a factual claim that can be defamatory. That distinction decides whether a review can be removed at all, and which route we use.
Reports tend to fail for a few predictable reasons: the wrong policy category was chosen, the report says 'this is fake' without showing why, or the review is genuine and simply hurts. Google doesn't publish a number of flags that triggers removal, and asking friends or staff to flag the same review is no substitute for evidence.
A strong report is specific. It names the single policy the review breaks. It shows the reviewer has no record as a customer, having searched names, dates and details across your systems, without exposing anyone's data publicly. It points to patterns, such as a burst of reviews within hours of a viral post. Where defamation is the ground, it quotes the exact false statement and shows why it is untrue. We prepare that file for every review we take on.
Reply publicly, briefly and calmly. Future customers read your response as closely as the review. Don't reveal anything about the customer, don't argue facts you may later rely on, and don't offer a refund or discount in exchange for deleting the review. Then flag it yourself from your Business Profile under the most accurate policy reason. Some reviews come down at this stage at no cost.
Be wary of anyone who offers to remove genuine reviews, sells cheap mass-flagging, or asks for log-in access to your profile. Fake flags and fake counter-reviews break Google's policies and can put your own profile at risk. In the US, the FTC rule on consumer reviews also prohibits suppressing honest reviews through unfounded legal threats, intimidation or false accusations — one more reason we only file where a real ground exists.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Questions
No. Owners can't delete reviews from their own Business Profile, and there's no setting that turns reviews off. You can reply publicly and report a review that breaks Google's policies, and Google decides. Everything we do runs through those same official channels and Google's legal process.
$350 per review, flat. You pay only when it's removed — if we can't remove it, you don't pay and any deposit is refunded in full. Very cheap offers that rely on mass flagging or fake accounts can backfire on your own profile, so ask any provider exactly which policy or legal ground they will use.
We work to a 48–72 hour turnaround once a report or notice is filed. Google's own review of an appeal or a legal request can take longer, and a case that needs a court order takes considerably longer. We tell you which applies before we start.
Yes, if you can show it. A review from someone with no real experience of your business breaks Google's rules on fake engagement, and US federal rules treat reviews by people who never used a business as fake. The evidence is a search of your booking, order or customer records, which we present to Google without exposing anyone's data publicly.
Yes, when the company reports reviews that genuinely break Google's policies or the law through the official channels. What isn't acceptable is posting fake reviews, flooding a review with fake flags, or using unfounded legal threats to silence honest customers, which the FTC's consumer-review rule prohibits. We don't remove genuine reviews, and we tell you if yours is one.
It can, through its legal removal process rather than the ordinary flag. The review has to state something false as fact, not just a harsh opinion, and the request has to identify exactly what is untrue. In the US, platforms are largely protected from liability for user posts, so some cases need a court order; we tell you up front if yours does.
Related removals
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Send the link. We confirm the legal ground and the price before you commit to anything.
Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.