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Start a free assessmentOld & outdated news
We remove news articles from Google results and, where we can, get the article itself updated, anonymised or taken down. Depending on the facts, we use a GDPR Article 17 delisting request in the EU, EEA and UK, a correction or unpublishing request to the publisher, or a defamation notice when the story is false. $1,500 per URL, about 30 days, and you pay only when it's removed.
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Scope
How it works
To remove a news article from Google properly, we first find every copy: the original story, syndicated versions, archives and the name searches that surface them. Each URL gets its own route, because publisher requests, delisting requests and defamation notices succeed on different facts.
If the story is outdated or incomplete, we ask the newsroom to add the outcome, replace your name with initials, or unpublish it under its own policy. An update that records an acquittal or dropped charges can be the quickest real fix.
In the EU, EEA and UK we file a GDPR Article 17 request so the article stops appearing for searches on your name. Elsewhere we use Google's legal and personal-information removal routes where the content qualifies, such as false statements or exposed contact details.
After a source changes, Google can keep showing the old headline and snippet until it recrawls the page. We ask Google to refresh the outdated result and recheck the searches that matter until the old version is gone.
Removed means the article no longer appears for searches on your name, or the publisher has taken it down or anonymised it. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.
Legal grounds
People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.
Regulation (EU) 2016/679, Art. 17 ↗False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.
In the glossary →Google removes certain results from Search on request: doxxing content and personal contact details, non-consensual intimate imagery, results from sites with exploitative removal practices, and content subject to valid legal requests.
Google Search Help — removal policies ↗Already reported it?
One refusal doesn't close the other routes. If the publisher won't change the story, a delisting request to Google under Article 17 is a separate decision about search results, and the newsroom has no veto over it. If Google refuses, we answer its reasons with new evidence or prepare a complaint to the data protection authority. In the UK, an inaccurate story can go to the publication's press regulator, IPSO or IMPRESS depending on the title, for a correction. If the article is false and damaging, a defamation notice puts the publisher formally on notice. If only a court can resolve it, we tell you up front.
These are two different results, and you should know which one you are paying for. Delisting removes the article from Google results for searches on your name; the story stays on the newspaper's site for anyone who goes looking. Source removal, or an update, changes the article itself, so the change shows up everywhere at once, including other search engines and AI assistants that read the page.
Publishers are protected by press freedom, so asking them to delete an archive story is a high bar. Many newsrooms will still correct the record: adding that charges were dropped or that you were acquitted, or replacing your name with initials in a story about a minor matter. That is worth asking for first, and it makes any later delisting request stronger.
The strongest cases share one feature: the story no longer tells the truth about you today.
The weakest are recent, accurate stories about serious matters, or about how someone used public office or ran a business. If your article falls in that group, we tell you before you commit.
If an article is false, defamation is a strong ground, but the window to sue is short: generally one year from publication in England and Wales, and one to three years in most US states. A legal notice can still prompt a publisher to correct an older story, but the pressure fades with time.
The right to be forgotten has no such deadline. In the EU, EEA and UK, the older an accurate story about a private person gets, the stronger the case for delisting it usually becomes. That is why an outdated story from years ago can be easier to deal with than last year's.
Proof, not promises
You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.
Questions
Yes, and it is worth doing well. Write to the editor or the readers' editor, explain what has changed, such as an acquittal, dropped charges or a spent conviction, attach evidence, and ask for a specific outcome: an update, anonymisation or removal. Asking for an update is usually easier to grant than a deletion. If they refuse, Google delisting is a separate route.
Not on age alone. Google generally does not remove live news pages simply because they are old. Age matters inside a legal request: in the EU, EEA and UK an outdated story about a private person can be a strong right to be forgotten case, and anywhere, a story the publisher has changed can be refreshed in Google's results.
Our published estimate is about 30 days per URL. Publishers work at their own pace, and some reply within days while others take weeks. If a refusal goes to a regulator, that stage takes longer, and we tell you before it starts.
Nullify charges $1,500 per URL, and you pay only when it's removed. Market quotes for news-article removal range from a few hundred dollars to tens of thousands, often as custom quotes or retainers. We publish one price per URL and refund any deposit in full if the article isn't removed.
Not instantly. Google keeps the old headline and snippet until it recrawls the page. Google's process for refreshing outdated content speeds that up, and we file it as part of the case.
There is no general right to be forgotten in the US, so the route is usually the publisher: an update or anonymisation request, or a defamation notice if the story is false. Google acts on some content inside news pages, such as exposed contact details, and on court orders finding content unlawful. We tell you up front which applies.
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Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.