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Reputation repair · Individuals

Individual online reputation management: remove what's hurting you

Our individual online reputation management removes specific harmful items about you — outdated or inaccurate news results, mugshots, reviews and posts naming you, videos and impersonation accounts — using GDPR erasure rights, Google's removal policies, platform rules and defamation notices. Each item is priced separately from $350 with no monthly fee, and you pay only when it's removed: if we can't remove it, you don't pay and any deposit is refunded in full.

Nothing is sent until you continue. Free and confidential.

No link to hand? Start this removal How it works

Priced per removal, from $350
ETA · Per item — see each service
Pay on success

Scope

What we can — and can’t — remove

We remove

  • Old, outdated or inaccurate news results about you, through search de-indexing or the publisher
  • Mugshots and booking photos on sites that charge people to take them down
  • Fake or defamatory reviews of you as a professional: doctor, lawyer, therapist, tradesperson
  • Posts and videos that expose your private information or harass you
  • Accounts impersonating you on social platforms
  • Search results showing your home address, phone number or identity documents
  • Pages or posts that state false facts about you

We won’t remove

  • Accurate, lawful reporting on matters of public interest, including your public or professional role.
  • Honest reviews and criticism of your work, however unwelcome.
  • Court records and official registers that are lawfully public.
  • Fake profiles or filler content to push results down. We don't do suppression.
  • Items with no legal ground. If one needs a court order, we tell you before you commit.

How it works

How we get it removed

  1. Search yourself, then send us the links

    Search your name the way others would: with and without your town, employer or job title, in web and image results. Send us whatever worries you, and we assess each item for a real legal or policy ground.

  2. Free tools first, where they work

    If Google's Results about you tool or a site's own opt-out can fix something without us, we say so. We take on the items those tools can't touch, and tell you plainly about any we can't help with.

  3. We file the right request per item

    GDPR erasure and delisting requests in the EU and UK, Google's removal policies for exposed personal details and exploitative mugshot sites, platform privacy and impersonation reports, and defamation notices where something false is stated as fact.

  4. You pay per item, on success

    Success means the content is gone, or the URL no longer shows in search for your name. You pay only when it's removed. If we can't remove it, you don't pay — any deposit is refunded in full.

Legal grounds

The routes we file under

GDPR Art. 17

Right to erasure

People in the EU/EEA (and the UK, under UK GDPR) can require organisations — search engines included — to erase personal data that is inaccurate, outdated, unlawfully processed or no longer necessary, balanced against freedom of expression.

Regulation (EU) 2016/679, Art. 17 ↗
Google removal policies

Search removal requests

Google removes certain results from Search on request: doxxing content and personal contact details, non-consensual intimate imagery, results from sites with exploitative removal practices, and content subject to valid legal requests.

Google Search Help — removal policies ↗
Platform policy

Community Guidelines & Terms

Every major platform prohibits harassment, impersonation, privacy violations, non-consensual imagery and fake engagement — and runs formal legal and privacy request channels beyond the public report button.

In the glossary →
Defamation law

False statements of fact

False statements of fact that damage a reputation can be removed on legal notice, and in some cases by court order. If a case needs a court order, we tell you up front.

In the glossary →

Already reported it?

Google or the platform turned your request down

Individuals are often told no the first time: Google's form rejects a news link, a platform says a post doesn't break its rules, or a site ignores your email. Each refusal has a next step. A rejected EU or UK delisting request can be resubmitted with stronger reasons why the information is outdated or no longer relevant, or taken to the national data protection authority. A post that names you can be re-reported under the privacy or harassment policy that actually fits. A false statement can go to a formal defamation notice. If a court order is the only route left, we tell you up front.

Start with what you can fix for free

Individual online reputation management doesn't have to start with a bill. If your phone number, home address or email appears in Google results, Google's Results about you tool lets you request removal of those results yourself. People-search sites usually have their own opt-out pages. If intimate images are involved, StopNCII.org can help block them on participating platforms at no cost, and our victim-first removal page explains what to do next.

Paid help makes sense when you need to clean up your online reputation beyond what those tools reach: a news article Google won't delist on a simple request, a review or post a platform refuses to take down, a mugshot site, an account pretending to be you. That is the work we take on, one item at a time.

Removing the content vs removing it from Google

There are two different outcomes, and it helps to know which one you're asking for. Source removal takes the page, post or review down where it's published. De-indexing leaves the page online but stops it appearing when someone searches your name. Often, the search result is what does the damage: it's what an employer, a landlord or a new client actually sees.

In the EU and UK, the right to be forgotten lets you ask search engines to delist results about you that are inaccurate, outdated or no longer relevant, balanced against the public interest. A spent conviction or an acquittal tends to be a stronger case than a recent story about your public role. Outside Europe there's no general equivalent, but Google's own policies still cover exposed contact details, non-consensual intimate imagery and sites with exploitative removal practices.

Common situations and the route we start with

Most personal cases fall into a handful of patterns. These are the routes we usually start with, before escalating if the first answer is no:

  • An old local news story: GDPR delisting in the EU or UK, or a request to the publisher to update or anonymise it
  • A mugshot on a pay-to-remove site: Google's policy on exploitative removal practices. Never pay the site
  • A fake or defamatory review of your practice: the platform's review policies, then a defamation notice
  • A video or post exposing your private details: the platform's privacy complaint process
  • An account pretending to be you: the platform's impersonation report, backed by proof of identity
  • A forum thread or blog stating false facts: a defamation notice to the site or its host, then de-indexing

Proof, not promises

What you receive

  • An itemised assessment of every link you send, including the ones we can't help with.
  • Success defined per item: the content is gone, or the URL is de-indexed from search.
  • A copy of every request and notice filed for you.
  • Before filing, we tell you whether a route shares your notice with the publisher.

You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.

Case files

Related operations

Questions

Frequently asked

How much does online reputation management cost for an individual?

There's no package or monthly fee. Each item is priced separately, for example $350 for a review, $1,500 to de-index a search result and $1,700 for a social media post, and you pay only for what's actually removed. If we can't remove something, you don't pay and any deposit is refunded in full.

Is reputation management worth it for one bad search result?

It can be, because a single result on the first page for your name can matter more than a dozen further down. The real question is whether it has a legal ground. We assess it first and tell you before you commit; if it qualifies, you pay for that one URL only.

Can I get an old news article about me removed from Google?

Sometimes. In the EU and UK you can ask Google to delist an article that is outdated, inaccurate or no longer relevant, and spent convictions, acquittals and minor old stories are the strongest cases. The article itself usually stays on the publisher's site unless they agree to update it or it's defamatory.

Can I remove my name from Google completely?

No one can remove a name from Google. What can be removed are specific results, such as a page with your home address, a mugshot or an outdated article, when a policy or legal ground applies. Clearing those from the first page is usually what people actually need.

Will the person who posted it know I asked for removal?

Sometimes. Platforms may tell the poster their content was reported, and some legal notices are passed on or logged in public transparency databases. We tell you before filing what each route discloses, so you can choose the most discreet one that works.

Do I need a lawyer to clean up my online reputation?

Not for platform reports, GDPR requests or search-engine removal requests; none of them require one. Some defamation cases do need a court order, and that means instructing a lawyer. We're not a law firm, so we tell you up front if your case is one of them.

Related removals

You might also need

Check a link

Nothing is sent until you continue. Free and confidential.

Free, confidential assessment

Tell us what needs to go.

Send the link. We confirm the legal ground and the price before you commit to anything.

Prefer email?info@getnullify.com · You pay only when it’s removed. If we can’t remove it, you don’t pay — any deposit is refunded in full.